I’m a hero architect, pipeline wizard, and founder whisperer. I specialize in translating ideas into products that consumers + merchants understand and editors love. I love immersing myself in a brand and from there, research ingredients, formula chassis, and a packaging strategy that will differentiate a launch while also expanding the brand ecosystem. My experience working closely with retail partners and talking to editors means you will never have to answer: how is this product different, and why does it make sense for your brand?